James Montalbano creater the font freddo. He originally saw his future as printing type, not designing it.ITC Freddo was inspired by a sign-lettering manual from the 1930s. Montalbano liked the basic character shapes illustrated in the primer, but found that what made for a good piece of lettering didn’t necessarily make for a good typeface design. The drawn capitals, for example, were nearly four times the size of the lowercase letters. In addition, many characters had inconsistent proportions and shapes. Montalbano carefully modulated these to create a true typeface design–with no loss in personality from the original lettering.