freddo

ITC Freddo, a new typeface from New York designer James Montalbano, was inspired by a sign lettering manual from the 1930s. Montalbano liked the basic character shapes illustrated in this primer, but found many of the proportions to be very odd and in need of reinterpretation. The capitals, for example, were nearly four times the size of the lowercase letters. Perhaps some of these oddities can be attributed to a change in brush for the sign painter, but for the purpose of his new design, Montalbano had to make adjustments for more modern uses.